Online Grocery Stores Vs Offline Grocery Stores..

Since the last decade online shopping had started to become very easy and especially since Covid-19 online shopping has increased manifolds as the social distancing has become the new normal.Before the pandemic, most of the working population of the metro cities used to shop online after their office hours but preferred to shop for groceries at their most trusted neighborhood stores. and now large section of the population is depending on the online grocery shopping sites.

The war of online vs offline shopping used to be a never-ending affair but today online shopping seems to be the easiest way of life.

Let’s have a look at the major Factors that affect the Online Shopping Behavior of the Customers:Personal touch and emotions: The Brick-and-Mortar stores offer a totally different shopping experience, than online shopping. Shopping from your neighborhood kirana stores involves a personal touch and emotions whereas online shopping stores offer a freedom of choices. Risk: When a customer orders from online sites the major cause of their concern is quality and timely delivery of the product. Customer buying from offline stores gets their products as soon as they pay for it and this results in the instant gratification. Hence, there is a risk associated with the online shopping experience in this regard.

Online shopping is much more convenient than offline shopping. We can buy the product of our interest from the comfort of our homes instead of taking out our vehicle and visit shop to shop. The online payment process is also seamless and the order is delivered at our door step. There is a lot of choices while shopping online without having to deal with the dealers and distributors. The kind of variety that the customer gets online is very hard to match any product purchased offline. And variety is the foremost factor which influences the buying behavior of the customers. It has been observed that the people whose income is more tend to shop more online